Life is Sweet Beach Towel|
Perfect for your trip to the beach or pool, these vibrant, fun towels are a must-have. Made of 100% preshrunk cotton, our beach towels are soft and absorbent. Each towel measures approximately 60” L x 30” W, 350 gsm. What sets Island Heritage Beach Towels apart from competition? Island Heritage is using reactive printing on all images. What is reactive printing? This process seals the color and artwork to prevent oxidation. Given that the reactive dye in the inks actually reacts with the fiber, it actually becomes part of the fiber, resulting in excellent wash fastness. Why is it important? This process prevents fading with regular use and cleaning, maintaining vibrant and bright colors. Island Heritage towels are 350gsm, compared to the standard 250gsm beach towels. What is GSM ? GSM is short for grams per square meter. All fabrics have a weight, and the standard measurement for the weight and quality of fabrics is grams per square meter. Why is this important? The number refers to the density of the towel. The lower the number, the lighter and thinner the towel. Our 350gsm beach towels have a greater, tighter thread counts compared to standard 250gsm beach towels on the market, preventing the towel from becoming thin and worn. Island Heritage are made of 100% preshrunk cotton terrycloth. Why is this important? Terrycloth is a fabric with loops of thread covering both surfaces. This process allows for the fabric to absorb larger amounts of water. Overall Island Heritage beach towels will last longer than the standard beach towel in the market, which will bring both greater customer satisfaction and return on investment.